analytics2025-01-16
UTM Parameters Complete Guide
Track marketing campaigns with UTM parameters.
UTM parameters help track where your traffic comes from.
The 5 UTM Parameters
1. utm_source - Traffic source (google, newsletter) 2. utm_medium - Marketing medium (cpc, email, social) 3. utm_campaign - Campaign name (summer_sale) 4. utm_term - Paid keywords (optional) 5. utm_content - A/B testing (optional)
Example URL
https://example.com/?utm_source=facebook&utm_medium=social&utm_campaign=summer_sale
Best Practices
- Use lowercase consistently
- Be descriptive but concise
- Create naming conventions
- Document your parameters
- Test tracking before launch
Where to Use
- Email campaigns
- Social media posts
- Paid advertisements
- Affiliate links
- QR codes